Beachkrew began in a college bedroom, sparked by founder Karlee Hart’s love of creating and a dream to elevate beach town apparel. What started in 2021 as hatsbykarlee quickly grew into Beachkrew — rebranded with a “K” as a nod to Karlee’s name and vision.

Our mission is simple: to design timeless essentials that carry the feeling of summer forever into every season. Inspired by East Coast summers and the communities built around them, Beachkrew creates more than apparel — we create connection, belonging, and joy.

Now at age 26, with a growing team by her side, Karlee continues to shape Beachkrew into a way of life. Every piece is crafted with quality and longevity in mind — the kind of staples you’ll reach for again and again. They’re the sweatshirts your family borrows, the hats your friends love, and the sets you pack for every trip to the shore. From our beach town storefronts to our year-round online shop, Beachkrew is about timeless pieces that connect people, create memories, and keep the spirit of the coast alive.